Unicorns
Inicia Films / Filmax
Campaigns
A CAMPAIGN TO BRING
INDIE CINEMA CLOSER TO GENERATION Z
Isa is intelligent, beautiful, and self-assured. A feminist and polyamorous woman, she passionately defends her life. When Guillem proposes a monogamous relationship, Isa decides to end it. From this point on, her world crumbles, and we witness the generational conflict faced by Gen Z. To make the film more relatable to this audience, we decided to "unveil" their influencers , who revealed the darker side of their lives, the side we don't see on social media. All of this unfolded under the concept "Like.Love.Hate."
Under the concept of "Like. Love. Hate," we wanted to show how the lives of this generation operate on many emotional levels. And all of them are valid. We held a photoshoot with our influencers to create movie posters and encourage reflection on love and hate on social media. Among them was also the film's star, Greta Fernández.
OFFICIAL POSTER DESIGN
FILE
+ Clients: Inicia Films / Filmax
+ Agency: Lady Brava
+ Influencer Agency: Binfluencer
+ Production Company: We are_Supersonic
+ Photographer: Lalovenenoso
+ Director: Duo Biondi
+ Media: Social media