Arena Branding
Medium Arena
Craft
AAAAAAH
COMPLETE REBRANDING
AND VIDEO MANIFESTO
Arena Media Global changed its company logo, but there wasn't a clear new identity beyond that. At Lady Brava, we created a whole new graphic identity for the company, starting with this logo.
GRAPHIC CONCEPT
Since the new logo seemed to scream AAAAH, we proposed a graphic concept that plays with all the onomatopoeias the company evokes in its customers. Expressions of surprise, admiration, joy, etc.
FILE
+ Client: Arena Media
+ Agency: Lady Brava
+ Photography: Pablo Albacete
+ Production Company: Clint is good