Red Bull Click

STRATEGY
For Red Bull, gaming is one of its core areas, and TheGrefg is its flagship streamer within that territory. In terms of brand awareness, he's currently #1, but he must compete with his main rival, Monster, by associating his image with quality and achieving relevance within the community. All of this supports the brand's renowned global content strategy.

We created a live-action, real-time video game, written and directed by three-time Goya Award winner Daniel Monzón. TheGrefg's fans were able to play live on Twitch for over an hour, through a series of interactive elements generated in real time on the platform itself. As with any good video game, we developed a series of cinematic sequences filmed in cinematic style prior to the event.
We also developed a digital campaign around the launch, with TheGrefg himself playing a key role in building anticipation.