You + you + you

Inspirational is an innovation event organized by the IAB. For three days, leading speakers from their respective fields share their vision of the near future. For the development of the 2023 campaign and brand identity, we wanted to emphasize how attending this event generates new facets of yourself within your personality—how it increases your own potential as a human being and as a professional. This is how the concept of You + You + You emerged.

The centerpiece of our music video was a dancer, representing that self that was multiplying, expanding, growing. To generate these sensations, we used different techniques: point cloud camera, 3D scanner, real-time video projection with feedback and multiplication effect, audio-reactive data visualization, and real-time artificial intelligence.