Ca7riel and Paco Amoroso
Spotify
Campaigns
Paco Amoroso and Ca7riel are two Argentinian artists who revolutionized the music scene with their unique style and provocative lyrics. Their Tiny Desk is one of the most listened to internationally. To launch their new album, we created a scene in Argentina that was just as spectacular, fun, and disruptive as they are.
BUENOS AIRES ' MOST ICONIC FOUNTAINS WERE TRANSFORMED FOR A DAY INTO CA7RIEL AND PACO AMOROSO'S JACUZZIS
IDEA:
Using the album's aesthetic theme, centered on a crazy and hedonistic jacuzzi bath, on the morning of April 18th, the day the album was released on Spotify, several of the most iconic fountains in downtown Buenos Aires were transformed into giant jacuzzis. Complete with thousands of rubber ducks and lots of foam, the musicians themselves surprised everyone passing by, creating an unforgettable street party. The album BAÑO MARÍA reached number 1 in Argentina during its release week and subsequently became a worldwide phenomenon.
PHOTOGRAPHY AND PRODUCTION
We produced a fashion photoshoot for social media and lifestyle PR, as well as for general publications and the music industry. Securing the right sources in Buenos Aires for this project wasn't easy, but the event and the photoshoot were well worth the effort.
FILE
+ Client: Spotify
+ Agency: Lady Brava
+ Production Company: Roots
+ Video Production Company: LindaTV
+ Photography: Guido Adler
+ Media: Experiential, Social Media, PR.