Turn off the light
Endesa + Netflix
Campaigns / Content
A MUSICAL PIECE TO CELEBRATE
THE ALLIANCE BETWEEN NETFLIX AND ENDESA
Netflix and Endesa signed an agreement to offer a bundled tariff. Netflix was now available at Endesa, giving us an opportunity to communicate outside the company's usual style. We proposed a disruptive concept for an electricity company: inviting people to turn off the lights… to watch their favorite Netflix content. And to tell the story, we used a musical piece, a kind of music video where the music consists solely of the sound of light switches being turned off. So, "Turn off the lights," because Netflix is coming to Endesa.
FILE
Client: Netflix / Endesa
+ Agency: Lady Brava
+ Production Company: Primo
+ Directors: Pablo Maestres + Erik Morales
+ Photographer: Ale Burset