Turn off the light

Endesa + Netflix

Campaigns / Content

BRANDDED CONTENT

A MUSICAL PIECE TO CELEBRATE
THE ALLIANCE BETWEEN NETFLIX AND ENDESA

Netflix and Endesa signed an agreement to offer a bundled tariff. Netflix was now available at Endesa, giving us an opportunity to communicate outside the company's usual style. We proposed a disruptive concept for an electricity company: inviting people to turn off the lights… to watch their favorite Netflix content. And to tell the story, we used a musical piece, a kind of music video where the music consists solely of the sound of light switches being turned off. So, "Turn off the lights," because Netflix is ​​coming to Endesa.

FILE

Client: Netflix / Endesa
+ Agency: Lady Brava
+ Production Company: Primo
+ Directors: Pablo Maestres + Erik Morales
+ Photographer: Ale Burset