Tribute. The documentary

Domino's Pizza

Campaigns / Content

A TRIBUTE TO 3 GENERATIONS OF GAMERS

After 10 years of supporting the gaming community, Domino's Pizza wanted to expand its audience through a territory clearly associated with younger generations. We found a story about video games that hadn't been told: our own. Thus, this documentary about the history of Spanish video games was born. And its director and protagonist could be none other than filmmaker Nacho Vigalondo. Available on Prime Video.

CASE STUDY

All the details

COMMUNICATION CAMPAIGN

Animated trailer and poster

SILVER //
BEST
BRANDED CONTENT STRATEGY.
#INSPIRATIONAL25

Forty years after the birth of the first Spanish video game, technology has advanced at an unprecedented pace. Today's games bear no resemblance to those of the past. Neither do their creators, distributors, critics, and, of course, the players. We have all changed so much that looking back is disconcerting. Tribute is the autobiographical, subjective, chaotic, and emotional history of video games in Spain, and a tribute to the gaming community.

IN THE FIRST TWO WEEKS
IT REACHED THE TOP
POPULAR MOVIES ON PRIME VIDEO

KEY VISUALS

CHARACTER POSTERS

RESULTS
  • 760KPR VALUE
  • +800%VIEWS SIMILAR CONTENT
  • +100MMIMPACTS
  • 21MMSINGLE IMPACTS

FILE

Client: Domino's Pizza
+ Agency: Lady Brava / Havas Play
+ Production Company: Sayaka Producciones
+ Director: Nacho Vigalondo
+ Director
of Photography: Curro Ferreira + Art Director: Javi Alvariño
+ Music: Eugenio Mira
+ Photography: Pablo Albacete
+ Media Agency: Havas Play
+ Media: Prime Video, Outdoor, YouTube, Twitch,
    Instagram, Twitter, TikTok, Influencer Marketing, Display, etc.

AWARDS