Stop and breathe

In an increasingly TikTok-driven world, where hyper-productivity reigns, speed dictates, and triviality prevails, #Inspirational25 invites us to pause. To pause and reflect. To learn. Or to produce nothing for three days. To pause and breathe.

Every day we repeat different routines, over and over again. They aren't inherently bad, but they do create a sense of being stuck in a loop that's hard to break free from. The same stairs to get to the subway. The same coffee maker, the same coffee, at the same time. Loop after loop. We developed seven videos with seven small loops, harmless in themselves, but which, through repetition and accompanied by music, convey that sense of existential overwhelm that often overwhelms us. The entire project was developed using Artificial Intelligence. 

Inspirational is an event characterized by innovation, both in terms of content and branding. Since last year, we've been experimenting with AI, and for this edition, we've ventured into creating human-like beings—one of the most challenging aspects. To achieve this, and in collaboration with the artist Petru, we developed six characters, bringing them to life beyond the actions they would later be asked to perform. All of this was done to achieve the greatest possible realism.