Open to Openness

IAB Spain

Campaigns / Craft

OPEN TO BEING OPEN

In our first project for the annual innovation event INSPIRATIONAL, we developed the strategic positioning and creative campaign for 2021. "Open to Openness" became a communication platform that remains relevant today. It speaks to the importance of having an open mind, and the graphic concept we developed artistically explores this idea.

THEMATIC GRAPHICS

PHOTOGRAPHIC SEQUENCES

Open to attracting all kinds of ideas

FILE

+Agency: Lady Brava
+Client: IAB Spain
+Photography: Anne Roig
+Styling: Debora Traite
+Art Direction: Danidevito Creative Studio
+Producer: Sigfrid Mariné