Embrace the monster
IAB Spain
Campaigns / Craft
#Inspirational is the leading annual event for the digital industry. For three days, professionals of all kinds gather at the Círculo de Bellas Artes in Madrid to attend hundreds of top-level conferences. Every year, Lady Brava develops the campaign and graphic identity, with the challenge of finding an innovative concept in both form and content.
WE INVITE YOU TO REFLECT ON THE NEED
TO CONFRONT THE FEAR OF INNOVATION
AND CREATE A BETTER FUTURE
CREATIVE CONCEPT
In 2024, we witnessed a deluge of warnings and threats surrounding Artificial Intelligence. It seemed that year we were supposed to fear AI, but in reality, it's a very human and constant tendency to react defensively when an innovation appears in our lives. #Inspirational, however, is an event where you can be surprised, learn, and prepare for what's coming tomorrow. That's why we encourage you to "Embrace the monster," overcome your fear of the new, and attend #Inspirational24 with an open mind.
CREATED WITH AI, THEY DEMONSTRATE THAT THE
HUMAN CREATIVE VISION
BEHIND THE TOOL
REMAINS FUNDAMENTAL
GRAPHIC CONCEPT
To represent these fears that appear in our personal and professional lives, we created different monsters. And of course, we created them entirely with Artificial Intelligence, both graphically and in motion. We thus demonstrate that human beings remain relevant when it comes to creating beauty, even if it's with a tool that arouses suspicion. Our monsters represented each of the event's rooms. And each of the fears that haunt us all.
FILE
+ Client: IAB Spain
+ Agency: Lady Brava
+ Collaborator: AI:gency
+ Media: Owned media, outdoor, digital